Ultra luxury haircare

Healthy hair.
Quiet luxury.

Elevated hair rituals inspired by timeless beauty, rare botanical ingredients, and refined craftsmanship. Designed to reveal extraordinary softness, radiance, and strength.

Explore the collection
SUGi Hair campaign portrait

Signature collection

The essentials of beautiful hair

SUGi Silk Elixir in an ivory bottle with champagne-gold cap

SUGi Silk Elixir

A luxurious treatment serum that helps create exceptional shine, softness, and silk-like movement.

SUGi Imperial Oil in an ivory bottle with champagne-gold cap

SUGi Imperial Oil

A weightless blend of precious oils crafted to nourish, smooth, and illuminate every strand.

SUGi Cashmere Masque in an ivory jar with champagne-gold lid

SUGi Cashmere Masque

An indulgent restorative treatment designed to deeply condition and replenish dry hair.

Our philosophy

Luxury through simplicity

SUGi Hair embraces the belief that true luxury is understated. Every formula is thoughtfully developed to unite modern science with carefully selected botanical ingredients in pursuit of beautifully healthy hair.

Model in profile with soft, luminous hair

The SUGi standard

Inspired by timeless beauty

Every detail, from formulation to packaging, reflects our commitment to elegance, quality, and refined simplicity.

Encased in soft ivory vessels with champagne-gold metallic accents, each product is designed to be both beautiful and exceptional.

The daily ritual

Three simple steps

  1. Nourish

    Restore hydration and softness with Cashmere Masque.

  2. Protect

    Apply Imperial Oil to smooth and defend against daily stressors.

  3. Illuminate

    Finish with Silk Elixir for a luminous, polished finish.

Private access

Join the SUGi Circle

Receive early access to launches, limited collections, and exclusive beauty insights.

Contact

Send us a note and we will reply by email.